User segmentation

This brief tutorial will show you how to send messages to different user groups, ensuring your content reaches the right audience.

First, create a user group. You can do this in the "Target message" section when composing a message.
Next, to assign a website visitor to a user group, add the user_groups option to the Taku script as follows:

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<html>
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  <body>
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    ...
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    <script>
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      !function(t,e,a,n){function c(){if(!e.getElementById(a)){var t=e.getElementsByTagName(n)[0],c=e.createElement(n);c.type="text/javascript",c.async=!0,c.src="https://cdn.taku-app.com/js/latest.js",t.parentNode.insertBefore(c,t)}}if("function"!=typeof t.Taku){var s=function(){s.q.push(arguments)};s.q=[],t.Taku=s,"complete"===e.readyState?c():t.attachEvent?t.attachEvent("onload",c):t.addEventListener("load",c,!1)}}(window,document,"taku-js","script");
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      window.Taku('news:boot', {
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        api_public_key: '<Project Key>',
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        user_groups: ['YourUserGroupName']
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      });
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    </script>
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  </body>
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</html>

Note that the user_groups array can also be dynamic, for example, based on the user's location or behavior. Here is how you can set this up:

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<html>
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  <body>
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    ...
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    <script>
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      !function(t,e,a,n){function c(){if(!e.getElementById(a)){var t=e.getElementsByTagName(n)[0],c=e.createElement(n);c.type="text/javascript",c.async=!0,c.src="https://cdn.taku-app.com/js/latest.js",t.parentNode.insertBefore(c,t)}}if("function"!=typeof t.Taku){var s=function(){s.q.push(arguments)};s.q=[],t.Taku=s,"complete"===e.readyState?c():t.attachEvent?t.attachEvent("onload",c):t.addEventListener("load",c,!1)}}(window,document,"taku-js","script");
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      window.Taku('news:boot', {
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        api_public_key: '<Project Key>',
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        user_groups: navigator.language === 'en' ? ['EnglishUsers'] : ['OtherUsers']
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      });
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    </script>
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  </body>
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</html>